The COVID-19 epidemic Coachella persuaded organizers to cancel the event in the last two years, but the outdoor festival is back for 2022. With the return of the show, BMW is also re-participating as the official automotive partner with the i4 and iX. . For the Road to Cochela campaign, Automaker has teamed up with Grammy-winner Doza Kat, who starred alongside two EVs.
Coachella has teamed up with creative director Brett Alan Nelson and photographer David Lachapel to create a unique body wrap for the 2022 featured artist iX. It’s as bold and eye-catching as the electric SUV, and we’ll see more of it from April 14th. During the event, the recording artist will travel with the xDrive50 version
In addition to Doza Cat, BMW is collaborating with the following people for Coachella 2022:
- 13-time X Games gold medalist and Olympic skateboarder Nijah Houston
- Fashion designer and creative director Tremain Emery
- TikTok creator and music artist Dixie D’Amelio
- Makeup artist Patrick
- Model and actor Evan Mock
- Fashion insider and NFL star Victor Cruz
- Model and dancer Victoria Brito
- TikTok manufacturer and model Wisdom works
- Fashion designer Harry Nurev
The campaign begins one week from today, April 14, 2022 and extends to the first weekend of the festival. A few days later, on April 20, BMW will strengthen its EV portfolio with the i7. Later this year, the iX1 will join the fight against the mechanically related MINI Countryman EV. Pre-production of the i5 will start in 2022 when we will also see the China-made electric MINI. Expect to see some of these offers at BMW Group’s EVA Agenda 2023 promotional events.
A similar EV marketing push came earlier this week when BMW hosted the i4 at an event hosted by AC Milan in Italy as an autonomous partner.