A year ago, BMW struck a deal with AC Milan to become its automotive partner and premium partner. The tie-up has now been strengthened, courtesy of a one-off i4 wearing the traditional Rosoneri (red and black) lever. Based on the eDrive40, the Gran Coupe was introduced at the launch of a shirt for the leader at the Serie A.
It made its debut in a game as AC Milan players wore BMW-branded shirts against Bologna this week. For cars, the i4 eDrive40 with M Sport package is on display at BMW’s new high-end house in Milan until April 26.
With some games left, AC Milan are top of Serie A with 67 points or more than Napoli. Inter is third with 63 points, but it has been a low game. It remains to be seen whether this fourth jersey will be used by the end of the season. The 2021-2022 season will end on 22 May If the team secures its 19th title, it will undoubtedly increase BMW’s exposure in the shoe-shaped country. AC Milan will tie Inter Milan for second place, but are still far behind Juventus and its 36 league titles.
Prior to AC Milan, BMW had almost partnered with Bayern Munich
Some believe BMW signed a partnership with Bayern Munich almost a few years ago, but the deal fell through. Archrival Audi went on to renew its contract with the German team, making it the exclusive automobile partner until the 2028/29 campaign. The length of BMW’s contract with AC Milan was not disclosed when the cooperation was announced in late March 2021. However, the two said it would be a “multi-year partnership”.
When BMW and AC Milan joined forces, the football team was six points behind Inter Milan. Standing has changed significantly since then.