Our privacy is threatened as cars turn into computers. Much like a smartphone, a modern infotainment system is always connected to the Internet. This puts us at risk for hacking because the perpetrators are exploiting software bugs to obtain personal data. BMW acknowledges that it is collecting information from owners, but not without their consent.
Talking to an Australian magazine Car salesThe company has been collecting user data for the past three years, said Christophe Fagslunger, product manager for the 7 Series. This is not an attack on their privacy because the German luxury Mark wanted prior permission How is BMW helping? The information is used to accelerate the development of next generation software and hardware.
Data is transferred when the engine is off, when it is triggered to start / stop or when it reaches the destination. Interestingly, data packages from the plug-in hybrid and EV are sent to BMW while the car battery is being charged. The information provided is transferred to Munich via a secure mobile connection. Needless to say, the manufacturer takes care of the cost with data transfer. Once this is done, the information obtained is processed for research purposes.
The data obtained covers how security and support systems are used
By the end of the year, the company should have 2 billion km (1.24 billion miles) provided by real-world data owners. He said about 80% of companies agree to share their data when asked. If you are wondering what kind of information BMW is interested in, here is what Christoph Fagslanger said:
“It shows us where active cruise is used, lane control, how it is used, the system is deteriorating and the customer is happy to use it?”
During the analysis conducted so far, BMW has realized that some features are being used more extensively than others. “Customers of the professional version of navigation use active cruise control 60 percent of the entire drive time, which surprises us. But the steering, lane support is only 36 percent. Some customers order a complete setup, but then, in mode, they turn off steering support. “
With the 7 Series G70 / i7 debuting in a few days, BMW’s in-car technology is expected to take it to a new level. In a way, the owners who have agreed to share their data have extended a helping hand.